Brand Marketing Manager

US-NJ-Blackwood
Requisition ID
2017-1393
# of Openings
1
USV Lab M Building
Category
Marketing
Position Type
Full Time

Overview

U.S. Vision is the seventh largest retail optical chain in the United States. We have been engaged in the retail optical business since 1967. We are the second largest independent operator of optical stores in host retailers in terms of store count and the first in terms of the number of brands. We are located in 47 states and across Canada. We operate a state-of-the-art manufacturing laboratory in Glendora, NJ.

We offer competitive pay and unique benefits including:

  • On-site subsidized daycare
  • Free eyeglasses
  • Employee’s Anniversary and Birthday off with pay
  • Eye exams and much more!

Responsibilities

This is an exciting opportunity to help lead marketing of the Optical division within some of the country’s top retailers.  The position will report to the Director of Marketing and is responsible for ensuring a cohesive, consistent strategy and brand message.   This is a cross-functional position with involvement from Retail, Product, Creative and IT to seamlessly execute marketing and promotional plans.  A successful candidate will have a keen ability to link broader strategy to store-level marketing tactics, along with a solid track record of organization, prioritization, and execution.   This candidate will also be comfortable working within a matrixed organizational structure. 

KEY RESPONSIBILITIES

  • Guide marketing plans – at both strategic and tactical levels – for assigned Host/brand.  Collaborate with cross-functional partners to develop and implement plans based on Host-specific objectives. 
  • Provide creative direction that aligns with brand strategy.  Manage the creative process, including the incorporation of feedback from internal and external stakeholders, for all forms of media (print, digital, direct mail, etc). 
  • Manage one direct report (Marketing Specialist) in the coordination of marketing and promotional activities, actively coaching the incumbent on professional development opportunities.
  • Manage 3rd party relationships with multiple agency partners, acting as central touchpoint to maintain brand consistency across all marketing elements.
  • Communicate with the retail field organization to manage in-market activities, research/report on local market conditions, and implement programs.
  • Translate consumer insights and program results into actionable, consumer-driven marketing plans, course-correcting as necessary when new information becomes available. 
  • Manage budget for execution of entire brand plan. 

Qualifications

  • BA/BS in relevant discipline required.
  • 5+ years of experience in consumer marketing role, with preference given to those with specific experience in retail marketing.
  • Strong analytical and quantitative skills; strong bias towards data-based decision making.
  • Customer-centric orientation with proven track-record of uncovering and acting on customer insights.
  • Strong strategic, analytical and critical thinking skills; ability to break down complex problems and formulate plans.
  • Proven ability to collaborate broadly with flexible, positive attitude and ability to get results with a cross-functional team.
  • Adept at managing multiple, sometimes competing, priorities in a fast-paced retail environment.
  • Exceptional oral and written communication skills; ability to communicate to the senior executive levels.

US Vision is an equal opportunity employer. We value diversity and an inclusive, accessible workplace. Decisions of employment are made based on business needs, job requirements and applicant’s qualifications without regard to race, color, religion, gender, national origin, disability status, protected veteran status, genetic information and testing, family and medical leave, sexual orientation, gender identity or expression or any other status protected by law. US Vision is a drug-free work place. We participate in the E-Verify program.

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